HARVARD EAST ASIAN MONOGRAPHS
Cover: The Anime Boom in the United States: Lessons for Global Creative Industries, from Harvard University PressCover: The Anime Boom in the United States in HARDCOVER

Harvard East Asian Monographs 406

The Anime Boom in the United States

Lessons for Global Creative Industries

Add to Cart

Product Details

HARDCOVER

$39.95 • £31.95 • €36.00

ISBN 9780674976993

Publication Date: 11/27/2017

Text

230 pages

6 x 9 inches

8 color illus., 5 photos, 2 tables

Harvard University Asia Center > Harvard East Asian Monographs

World

The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture.

Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired.

The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.

Recent News

Black lives matter. Black voices matter. A statement from HUP »

From Our Blog

Jacket: The Cabinet: George Washington and the Creation of an American Institution, by Lindsay Chervinsky, from Harvard University Press

Why You Should Participate in an (Online) Book Club

Online book clubs can be a rewarding way to connect with readers, Lindsay Chervinsky discovered, when she was invited to join one to discuss her book, The Cabinet: George Washington and the Creation of an American Institution. Since my book was published in April 2020, I’ve discovered that my work appeals to three main audiences. First, the general readers who are enthusiastic about history, attend virtual events, and tend to support local historic sites. Second, readers who are curious about our government institutions and the current political climate and are looking for answers about its origins. And third, history, social studies, and government teachers