HARVARD EAST ASIAN MONOGRAPHS
Cover: The Anime Boom in the United States: Lessons for Global Creative Industries, from Harvard University PressCover: The Anime Boom in the United States in HARDCOVER

Harvard East Asian Monographs 406

The Anime Boom in the United States

Lessons for Global Creative Industries

Add to Cart

Product Details

HARDCOVER

$39.95 • £31.95 • €36.00

ISBN 9780674976993

Publication Date: 11/27/2017

Text

230 pages

6 x 9 inches

8 color illus., 5 photos, 2 tables

Harvard University Asia Center > Harvard East Asian Monographs

World

The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture.

Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired.

The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.

Also Available As

Jacket: The Anime Boom in the United States

PAPERBACK | $25.00

ISBN 9780674241190

Text

Selected Titles on Making Modern South Asia [abstract yellow and green flowers]

Recent News

From Our Blog

Jacket: Virtue Politics: Soulcraft and Statecraft in Renaissance Italy, by James Hankins, from Harvard University Press

Q&A with James Hankins, author of Virtue Politics: Soulcraft and Statecraft in Renaissance Italy

With Virtue Politics, James Hankins has delivered a bold, revisionist account of the political thought of the Italian Renaissance—from Petrarch to Machiavelli—that reveals the all-important role of character in shaping society, both in citizens and in their leaders. We spoke to him about the importance of virtue to leadership in Renaissance Italy—and its relevance to our own time.

‘manifold glories of classical Greek and Latin’

The digital Loeb Classical Library (loebclassics.com) extends the founding mission of James Loeb with an interconnected, fully searchable, perpetually growing virtual library of all that is important in Greek and Latin literature.