HARVARD EAST ASIAN MONOGRAPHS
Cover: The Anime Boom in the United States: Lessons for Global Creative Industries, from Harvard University PressCover: The Anime Boom in the United States in HARDCOVER

Harvard East Asian Monographs 406

The Anime Boom in the United States

Lessons for Global Creative Industries

Add to Cart

Product Details

HARDCOVER

$39.95 • £31.95 • €36.00

ISBN 9780674976993

Publication Date: 11/27/2017

Text

230 pages

6 x 9 inches

8 color illus., 5 photos, 2 tables

Harvard University Asia Center > Harvard East Asian Monographs

World

  • List of Tables, Plates, and Figures*
  • Acknowledgments
  • Preface
  • A Note to the Reader
  • List of Abbreviations
  • Introduction
    • Theoretical and Methodological Approaches to the Study of Anime
    • Anime Goes to America
    • Empirical Research and a Road Map for the Book
  • 1. Reframing the Anime Boom in the United States
    • A Global History Avant la Lettre
    • A Short History of Japanese-Made Animation in the United States: Exports, Imports, Outsourcing, Adaptation, Reproduction, and Hybridization
    • Conclusion: The Complexity of the Globalization of Media Content
  • 2. Building Silk Roads: A Comparative Analysis of Television Animation Industries in the United States and Japan
    • The Structures of the Animation Industry in the United States and Japan
    • Organizational Structure and Organizational Culture in the United States and Japan
    • From Domestic Production to Global Outreach
    • Conclusion: Cashing in on Opportunities in the Global Animation Market
  • 3. Entrepreneurs of Anime
    • Entrepreneurs of Anime: Bridging Cultures and Markets
    • Corporate Differences: Japanese–American Anime Collaborations
    • New Business Models in the Post–Anime Boom Years
    • Conclusion: Anime Entrepreneurship in Global Markets
  • 4. The Legacy of Anime in the United States: Anime-Inspired Cartoons
    • The Penetration of Anime into Mainstream American Cartoons
    • What Are Anime-Inspired Cartoons?
    • Established Forms, New Meanings
    • Conclusion: The Limits of Anime as Transcultural Style
  • 5. Japan’s Anime Policy: Supporting the Industry or “Killing the Cool”?
    • Soft-Powering Anime: The Official Soft Power Push
    • The Bureaucratization of Anime
    • Anime Policy: An Industry Perspective
    • Conclusion: State Involvement in Japan’s Anime Industry
  • Conclusion: Anime Artistry, Creative Industries, and Global Business
    • The End of the Anime Boom?
    • The Collision of Old and New Media
    • Animation May Be a Global Industry, Anime Is Not
    • Seclusion and Creativity?
    • What Is Next?
  • Notes
  • References
  • Index
  • * List of Tables, Plates, and Figures
    • Tables
      • 1. Stages of Anime Localization in the United States
      • 2. Examples of References to the Japanese Popular Culture Boom in American Satirical Animated Shows for Adults
    • Plates
      • 1. Tetsuwan atomu (Astro Boy)
      • 2. Hakuja den (The White Snake Enchantress, also titled Panda and the Magic Serpents)
      • 3. Shōnen sarutobi sasuke (The Magic Boy)
      • 4. Saiyu-ki (Enchanted Monkey)
      • 5. In Voltron, the footage from two of Tōei’s mecha anime series was combined to create a new story.
      • 6. American-style Cheetara, Thunder Cats
      • 7. Dragon Ball Z protagonists
      • 8. Anime-inspired American cartoon: Teen Titans
    • Figures
      • 1. Afro Samurai
      • 2. Footage of Tetsujin 28-gō was used to create the American series Gigantor
      • 3. An iconography of emotions (manpu) has migrated from manga to anime
      • 4. Cool Japan Event in Singapore
      • 5. Doraemon appointed as Japan’s cultural ambassador

Also Available As

Jacket: The Anime Boom in the United States

PAPERBACK | $25.00

ISBN 9780674241190

Text

Murty Classical Library of India

Recent News

From Our Blog

Jacket: What Stars Are Made Of: The Life of Cecilia Payne-Gaposchkin, by Donovan Moore, from Harvard University Press

The Most Famous Astronomer You’ve Never Heard Of

Despite her pioneering contributions to science, Cecilia Payne-Gaposchkin has not always been recognized as one of the most influential scientists of the twentieth century. In What Stars Are Made Of, Donovan Moore sets out to change this, with the first full biography of this trailblazing scientist. To celebrate the International Day of Women and Girls in Science, we are pleased to highlight five

‘manifold glories of classical Greek and Latin’

The digital Loeb Classical Library (loebclassics.com) extends the founding mission of James Loeb with an interconnected, fully searchable, perpetually growing virtual library of all that is important in Greek and Latin literature.