Cover: Evangelicals Incorporated: Books and the Business of Religion in America, from Harvard University PressCover: Evangelicals Incorporated in HARDCOVER

Evangelicals Incorporated

Books and the Business of Religion in America

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Product Details

HARDCOVER

$39.95 • £31.95 • €36.00

ISBN 9780674980112

Publication Date: 12/03/2019

Text

336 pages

6-1/8 x 9-1/4 inches

4 photos, 12 illus.

World

This is the book I’ve been waiting for. Vaca has penned a must-read account of how evangelicals built and sanctified their commercial world and, in doing so, made the modern religious marketplace. This book demands that we reckon with an American God worshipped in word and deed, and dollars and cents.—Kate Bowler, author of The Preacher’s Wife: The Precarious Power of Evangelical Women Celebrities

For too long American evangelicalism has been regarded as a subculture defined principally by common beliefs. Evangelicals Incorporated challenges that view, demonstrating the central role that Christian publishing houses have played for more than a century in creating an evangelical niche market. The stories behind the scenes that Danial Vaca has uncovered are absolutely fascinating.—Robert Wuthnow, author of The Left Behind: Decline and Rage in Rural America

Deftly combining historical depth and sweep with theoretical sophistication, and rooted in extensive archival work—including archives that have never before, to my knowledge, been mined for work in U.S. religious history—Evangelicals Incorporated advances our historical understanding of a critical arena of American religious life, the evangelical book business in the age of mass culture, with greater depth and scope than any other work.—Matthew Hedstrom, author of The Rise of Liberal Religion: Book Culture and American Spirituality in the Twentieth Century

With Evangelicals Incorporated, Vaca has written the book that should make students of American economy finally account for the evangelical strategies that define commercial success. It will define the study of evangelicalism for the next generation of scholars. This is history as critique, and we need it now.—Kathryn Lofton, author of Consuming Religion

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