Cover: Evangelicals Incorporated: Books and the Business of Religion in America, from Harvard University PressCover: Evangelicals Incorporated in HARDCOVER

Evangelicals Incorporated

Books and the Business of Religion in America

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Product Details

HARDCOVER

$39.95 • £31.95 • €36.00

ISBN 9780674980112

Publication Date: 12/03/2019

Text

336 pages

6-1/8 x 9-1/4 inches

4 photos, 12 illus.

World

  • Introduction
  • 1. Finding Profit: The Ascendance of Commercialism
  • 2. Brands of Distinction: Creating Value through the Fundamentalist Network
  • 3. Trade Associating: Evangelical Allegiance in the Mass Market
  • 4. Righteous Retail: Women, Family, and the Social Power of Selling
  • 5. Financial Faith: Corporate Finance and the Sacred Tradition of Growth
  • 6. The Spirit of Market Segmentation: Making Something for Everyone
  • Epilogue
  • Abbreviations in Notes
  • Notes
  • Acknowledgments
  • Index

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Jacket: Atomic Doctors: Conscience and Complicity at the Dawn of the Nuclear Age, by James L. Nolan, Jr., from Harvard University Press

Remembering Hiroshima

On this day 75 years ago, the United States dropped the world’s first atomic bomb on Hiroshima, Japan. James L. Nolan Jr.’s grandfather was a doctor who participated in the Manhattan Project, and he writes about him in Atomic Doctors: Conscience and Complicity at the Dawn of the Nuclear Age, an unflinching examination of the moral and professional dilemmas faced by physicians who took part in the project. Below, please find the introduction to Nolan’s book. On the morning of June 17, 1945, Captain James F. Nolan, MD, boarded a plane