Cover: Evangelicals Incorporated: Books and the Business of Religion in America, from Harvard University PressCover: Evangelicals Incorporated in HARDCOVER

Evangelicals Incorporated

Books and the Business of Religion in America

Add to Cart

Product Details

HARDCOVER

$39.95 • £31.95 • €36.00

ISBN 9780674980112

Publication Date: 12/03/2019

Text

336 pages

6-1/8 x 9-1/4 inches

4 photos, 12 illus.

World

  • Introduction
  • 1. Finding Profit: The Ascendance of Commercialism
  • 2. Brands of Distinction: Creating Value through the Fundamentalist Network
  • 3. Trade Associating: Evangelical Allegiance in the Mass Market
  • 4. Righteous Retail: Women, Family, and the Social Power of Selling
  • 5. Financial Faith: Corporate Finance and the Sacred Tradition of Growth
  • 6. The Spirit of Market Segmentation: Making Something for Everyone
  • Epilogue
  • Abbreviations in Notes
  • Notes
  • Acknowledgments
  • Index

From Our Blog

Photo of Lucia Jacobs as a child sitting next to Oaky

How to Plant a Forest

For this week’s University Press Week Blog Tour, Lucia Jacobs offers us a glimpse of environmental stewardship as seen through the activities of the ubiquitous squirrel, a species native to the Americas, Africa, and Eurasia from the Eocene Epoch onward. Lucia Jacobs is Professor of Psychology and Neuroscience at the

‘manifold glories of classical Greek and Latin’

The digital Loeb Classical Library (loebclassics.com) extends the founding mission of James Loeb with an interconnected, fully searchable, perpetually growing virtual library of all that is important in Greek and Latin literature.