Cover: Evangelicals Incorporated: Books and the Business of Religion in America, from Harvard University PressCover: Evangelicals Incorporated in HARDCOVER

Evangelicals Incorporated

Books and the Business of Religion in America

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Product Details


$42.00 • £33.95 • €38.00

ISBN 9780674980112

Publication Date: 12/03/2019


336 pages

6-1/8 x 9-1/4 inches

4 photos, 12 illus.


  • Introduction
  • 1. Finding Profit: The Ascendance of Commercialism
  • 2. Brands of Distinction: Creating Value through the Fundamentalist Network
  • 3. Trade Associating: Evangelical Allegiance in the Mass Market
  • 4. Righteous Retail: Women, Family, and the Social Power of Selling
  • 5. Financial Faith: Corporate Finance and the Sacred Tradition of Growth
  • 6. The Spirit of Market Segmentation: Making Something for Everyone
  • Epilogue
  • Abbreviations in Notes
  • Notes
  • Acknowledgments
  • Index

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