- List of Plates and Figures*
- 1. Capitalism of the Senses
- 2. Food and Modern Visual Culture
- 3. The Color of Dye
- 4. From Natural Dyes to Cake Mixes
- 5. Making Oranges Orange
- 6. Fake Food
- 7. The Visuality of Freshness
- 8. Reimagining the Natural
- 9. Eye Appeal Is Buy Appeal
- Abbreviations
- Notes
- Acknowledgments
- Index
- * Plates and Figures
- Plates
- Plate 1a&b. Lovibond Tintometer
- Plate 2. Munsell Color Chart, Munsell Book of Color
- Plate 3. Del Monte Advertisement
- Plate 4. Jell-O Advertisement
- Plate 5. Fruits of the Tropics
- Plate 6. Crate Label
- Plate 7. Seald Sweet Cook Book
- Plate 8. DuPont Advertisement
- Figures
- Figure 3.1. H. Kohnstamm & Co. Advertisement
- Figure 4.1. “Some Dainty Fruit Desserts for the Summer Table”
- Figure 5.1. Grocery Store Window Display
- Figure 5.2. Auction Warehouse at the Pennsylvania Railroad Terminal in New York City
- Figure 5.3. A Banana Ripening Room in Springfield, Missouri
- Figure 6.1. Per Capita Consumption of Margarine and Butter in the United States
- Figure 6.2. John F. Jelke Company Leaflet
- Figure 6.3. The Amount of Colored and Uncolored Margarine Produced in the United States
- Figure 7.1. Grocery Store Floor Plans
- Figure 7.2. The Number of Grocery Stores with Self-Service Meat Departments
- Figure 8.1. The Amount of Dyes Certified in the United States
- Plates