HARVARD STUDIES IN BUSINESS HISTORY
Cover: Visualizing Taste: How Business Changed the Look of What You Eat, from Harvard University PressCover: Visualizing Taste in HARDCOVER

Harvard Studies in Business History 53

Visualizing Taste

How Business Changed the Look of What You Eat

  • List of Plates and Figures*
  • 1. Capitalism of the Senses
  • 2. Food and Modern Visual Culture
  • 3. The Color of Dye
  • 4. From Natural Dyes to Cake Mixes
  • 5. Making Oranges Orange
  • 6. Fake Food
  • 7. The Visuality of Freshness
  • 8. Reimagining the Natural
  • 9. Eye Appeal Is Buy Appeal
  • Abbreviations
  • Notes
  • Acknowledgments
  • Index
  • * Plates and Figures
    • Plates
      • Plate 1a&b. Lovibond Tintometer
      • Plate 2. Munsell Color Chart, Munsell Book of Color
      • Plate 3. Del Monte Advertisement
      • Plate 4. Jell-O Advertisement
      • Plate 5. Fruits of the Tropics
      • Plate 6. Crate Label
      • Plate 7. Seald Sweet Cook Book
      • Plate 8. DuPont Advertisement
    • Figures
      • Figure 3.1. H. Kohnstamm & Co. Advertisement
      • Figure 4.1. “Some Dainty Fruit Desserts for the Summer Table”
      • Figure 5.1. Grocery Store Window Display
      • Figure 5.2. Auction Warehouse at the Pennsylvania Railroad Terminal in New York City
      • Figure 5.3. A Banana Ripening Room in Springfield, Missouri
      • Figure 6.1. Per Capita Consumption of Margarine and Butter in the United States
      • Figure 6.2. John F. Jelke Company Leaflet
      • Figure 6.3. The Amount of Colored and Uncolored Margarine Produced in the United States
      • Figure 7.1. Grocery Store Floor Plans
      • Figure 7.2. The Number of Grocery Stores with Self-Service Meat Departments
      • Figure 8.1. The Amount of Dyes Certified in the United States

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