- Prologue
- I. The Dearest Freshness Deep Down Things: Capitalist Enchantment in Europe, 1600–1914
- 1. About His Business: The Medieval Sacramental Economy, the Protestant Theology of “Improvement,” and the Emergence of Capitalist Enchantment
- 2. The God among Commodities: Christian Political Economy, Marx on Fetishism, and the Power of Money in Bourgeois Society
- 3. The Poetry of the Past: Romantic Anticapitalism and the Sacramental Imagination
- II. A Hundred Dollars, a Hundred Devils: Mammon in America, 1492–1870
- 4. Errand into the Marketplace: The Puritan Covenant Theology of Capitalism
- 5. The Righteous Friends of Mammon: Evangelicals, Mormons, Slaveholders, and the Proprietary Dispensation
- 6. Glows and Glories and Final Illustriousness: Transcendentalism, the Religion of the Slaves, and the Romantic Imagination in Antebellum America
- III. The Mystical Body of Business: The Corporate Reconstruction of Capitalist Enchantment, 1870–1920
- 7. God Gave Me My Money: The Incorporation of America and the Persistence of Evangelical Enchantment
- 8. The Soulful Corporation: Corporate Fetishism and the Incorporation of Enchantment
- 9. Blazers of the One True Way: Corporate Humanism, Management Theory, and the Mechanization of Communion
- 10. The Spirit of the Thing: Advertising and the Incorporation of the Beatific Vision
- 11. Modern Communion: Corporate Liberalism and Imperialist Eschatology
- IV. The Beloved Commonwealth: Visions of Cooperative Enchantment, 1870–1920
- 12. The Producers’ Jeremiad: The Populist Reformation of the Covenant Theology
- 13. The Cross Is Bending: The Socialist Jeremiad and the Covenant Theology
- 14. The Priesthood of Art: Anarchism, Arts and Crafts, and the Re-enchantment of the World
- 15. Another Kingdom of Being: The Crisis of Metaphysical Experience and the Search for Passionate Vision
- V. The Heavenly City of Fordism: Enchantment in the Machine Age, 1920–1945
- 16. Business Is the Soul of America: The New Capitalism and the Business Millennium
- 17. The American Century and the Magic Kingdom: Mythologies of the Machine Age
- 18. A New Order and Creed: Human Relations as Fordist Moral Philosophy
- 19. Beauty as the New Business Tool: Advertising, Industrial Design, and the Enchantment of Corporate Modernism
- VI. Predicaments of Human Divinity: Critics of Fordist Enchantment, 1920–1945
- 20. The Mysticism of Numbers: Postwar Enthusiasm for Technocracy
- 21. Secular Prayers and Impieties: The Cultural Front as Migration of the Holy
- 22. Small Is Beautiful: The Religion of Small Property and Lewis Mumford’s Novum Organum
- 23. Human Divinity: F. Scott Fitzgerald, James Agee, and the Son of God
- VII. One Vast and Ecumenical Holding Company: The Prehistory of Neoliberal Enchantment, 1945–1975
- 24. God’s in His Heaven, All’s Right with the World: The Political Economy of Containment and the Economic Theology of the Cold War Consensus
- 25. Machines of Loving Grace: Auguries of the Corporate Counterculture
- 26. The New Testament of Capitalism: The Resurgence of Evangelical Enchantment and the Theology of Neoliberalism
- 27. The Statues of Daedalus: Postmaterialism and the Failure of the Liberal Imagination
- 28. To Live Instead of Making History: Herbert Marcuse, Norman O. Brown, and the Romantic Eschatology of Immanence
- 29. Heaven Which Exists and Is Everywhere around Us: The Sacramental Vision of Postwar Utopians
- Epilogue
- Notes
- Acknowledgments
- Index


The Enchantments of Mammon
How Capitalism Became the Religion of Modernity
Product Details
HARDCOVER
$39.95 • £34.95 • €36.95
ISBN 9780674984615
Publication Date: 11/12/2019