Cover: The Enchantments of Mammon: How Capitalism Became the Religion of Modernity, from Harvard University PressCover: The Enchantments of Mammon in HARDCOVER

The Enchantments of Mammon

How Capitalism Became the Religion of Modernity

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Product Details


$39.95 • £31.95 • €36.00

ISBN 9780674984615

Publication Date: 11/12/2019


816 pages

6-1/8 x 9-1/4 inches

Belknap Press


  • Prologue
  • I. The Dearest Freshness Deep Down Things: Capitalist Enchantment in Europe, 1600–1914
    • 1. About His Business: The Medieval Sacramental Economy, the Protestant Theology of “Improvement,” and the Emergence of Capitalist Enchantment
    • 2. The God among Commodities: Christian Political Economy, Marx on Fetishism, and the Power of Money in Bourgeois Society
    • 3. The Poetry of the Past: Romantic Anticapitalism and the Sacramental Imagination
  • II. A Hundred Dollars, a Hundred Devils: Mammon in America, 1492–1870
    • 4. Errand into the Marketplace: The Puritan Covenant Theology of Capitalism
    • 5. The Righteous Friends of Mammon: Evangelicals, Mormons, Slaveholders, and the Proprietary Dispensation
    • 6. Glows and Glories and Final Illustriousness: Transcendentalism, the Religion of the Slaves, and the Romantic Imagination in Antebellum America
  • III. The Mystical Body of Business: The Corporate Reconstruction of Capitalist Enchantment, 1870–1920
    • 7. God Gave Me My Money: The Incorporation of America and the Persistence of Evangelical Enchantment
    • 8. The Soulful Corporation: Corporate Fetishism and the Incorporation of Enchantment
    • 9. Blazers of the One True Way: Corporate Humanism, Management Theory, and the Mechanization of Communion
    • 10. The Spirit of the Thing: Advertising and the Incorporation of the Beatific Vision
    • 11. Modern Communion: Corporate Liberalism and Imperialist Eschatology
  • IV. The Beloved Commonwealth: Visions of Cooperative Enchantment, 1870–1920
    • 12. The Producers’ Jeremiad: The Populist Reformation of the Covenant Theology
    • 13. The Cross Is Bending: The Socialist Jeremiad and the Covenant Theology
    • 14. The Priesthood of Art: Anarchism, Arts and Crafts, and the Re-enchantment of the World
    • 15. Another Kingdom of Being: The Crisis of Metaphysical Experience and the Search for Passionate Vision
  • V. The Heavenly City of Fordism: Enchantment in the Machine Age, 1920–1945
    • 16. Business Is the Soul of America: The New Capitalism and the Business Millennium
    • 17. The American Century and the Magic Kingdom: Mythologies of the Machine Age
    • 18. A New Order and Creed: Human Relations as Fordist Moral Philosophy
    • 19. Beauty as the New Business Tool: Advertising, Industrial Design, and the Enchantment of Corporate Modernism
  • VI. Predicaments of Human Divinity: Critics of Fordist Enchantment, 1920–1945
    • 20. The Mysticism of Numbers: Postwar Enthusiasm for Technocracy
    • 21. Secular Prayers and Impieties: The Cultural Front as Migration of the Holy
    • 22. Small Is Beautiful: The Religion of Small Property and Lewis Mumford’s Novum Organum
    • 23. Human Divinity: F. Scott Fitzgerald, James Agee, and the Son of God
  • VII. One Vast and Ecumenical Holding Company: The Prehistory of Neoliberal Enchantment, 1945–1975
    • 24. God’s in His Heaven, All’s Right with the World: The Political Economy of Containment and the Economic Theology of the Cold War Consensus
    • 25. Machines of Loving Grace: Auguries of the Corporate Counterculture
    • 26. The New Testament of Capitalism: The Resurgence of Evangelical Enchantment and the Theology of Neoliberalism
    • 27. The Statues of Daedalus: Postmaterialism and the Failure of the Liberal Imagination
    • 28. To Live Instead of Making History: Herbert Marcuse, Norman O. Brown, and the Romantic Eschatology of Immanence
    • 29. Heaven Which Exists and Is Everywhere around Us: The Sacramental Vision of Postwar Utopians
  • Epilogue
  • Notes
  • Acknowledgments
  • Index

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