Cover: The Digital Difference: Media Technology and the Theory of Communication Effects, from Harvard University PressCover: The Digital Difference in PAPERBACK

The Digital Difference

Media Technology and the Theory of Communication Effects

Add to Cart

Product Details

PAPERBACK

$21.95 • £17.95 • €20.00

ISBN 9780674987234

Publication Date: 11/19/2018

Text

384 pages

6-1/8 x 9-1/4 inches

16 line illustrations, 17 tables

World

Well-documented, methodical, provocative, and clear, The Digital Difference deserves a prominent place in communication proseminars and graduate courses in research methods because of its reorientation of media effects research and its application to media policy making.—John P. Ferré, Journalism and Mass Communication Quarterly

This is an essential book. W. Russell Neuman, a towering figure in communication research, accurately charts the structure and dynamics of communication in the digital age by examining the interaction between technology, culture, institutions, business, and social evolution. His analysis is clear, empirically grounded, and theoretically meaningful.—Manuel Castells, University of Southern California

The social media have enhanced the power, and exacerbated the problems, of the ‘active audience.’ This ambitious book—by a maestro of communication research—is at once a history of the field and its changing zeitgeist, a critique and reconciliation of its dominant paradigms, a diagnosis of the cognitive and societal processes of reception, and an insistence on its relevance to the making of public policy.—Elihu Katz, University of Pennsylvania

Also Available As

Jacket: The Digital Difference

HARDCOVER | $51.50

ISBN 9780674504936

Text

Our Universe: An Astronomer’s Guide, by Jo Dunkley, from Harvard University Press [Pull quote: “A fascinating, accessible introduction to the universe.”—Publishers Weekly]

Recent News

From Our Blog

Jacket, In Mrs. Tully’s Room: A Childcare Portrait by Vivian Gussin Paley, Harvard University Press

Remembering Vivian Gussin Paley

Renowned educator and author Vivian Gussin Paley died recently. Her former editor at Harvard University Press, Elizabeth Knoll, looks back on her life and work, which emphasized storytelling as an important tool in children’s learning. Vivian Gussin Paley was a small, gray-haired schoolteacher

‘manifold glories of classical Greek and Latin’

The digital Loeb Classical Library (loebclassics.com) extends the founding mission of James Loeb with an interconnected, fully searchable, perpetually growing virtual library of all that is important in Greek and Latin literature.