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About the Logo and Typography

The Logo of the Loeb Classical Library, featuring Athena, goddess of wisdom, and Nike, goddess of victory.

The Logo of the Loeb Classical Library, featuring Athena, goddess of wisdom, and Nike, goddess of victory.

The Logo

The Loeb Classical Library logo shows Athena, goddess of wisdom, enthroned with her shield (here embossed with the initials LCL for Loeb Classical Library). Nike, goddess of Victory, stands in her hand, holding a wreath. The image is found on a Greek coin from Lampsakos used from about 297 to 282 BC.

The Typography

Sample of the digital typeface used, 'ZephGreek'

Sample of the digital typeface used, ‘ZephGreek’

The current Loeb Classical Library rejuvenation program involves not only more new and revised volumes but also improved production. Dissatisfaction with the digitized Greek font we had been using—particularly with the shape of some letters and inconsistent letter spacing—led us to commission a new Greek electronic typeface designed specifically for our needs, which we have named ZephGreek and ZephText, in honor of Zeph Stewart (1921–2007), the longtime Trustee of the Loeb Classical Library.

Alex Kaczun, type designer and founder of Type Innovations, Long Island, NY, was commissioned in 1994 to design the new digital Greek typeface and fonts, which were based on and modeled after ‘Porson’ Greek, exclusively for Harvard University Press. Kevin Krugh of Technologies ’N Typography later made adjustments to kerning and breath marks, and converted these fonts to Unicode specifications. In addition, for a crisper type image we are now making our printing plates directly from electronic files (instead of photographically). These improved technologies are evident in Loeb volumes published since 1995.

The Loeb Classical Library® is published and distributed by Harvard University Press. It is a registered trademark of the President and Fellows of Harvard College. All rights reserved.

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Composite photograph showing (top) entrance to the Prudential Center in Boston and (bottom) an internal construction partition/wall printed with the words 'Opening Day 2023' and other decorative text

A New Chapter for Harvard Book Store

Starting in the summer of 2023, for the first time in almost thirty years, Harvard Book Store will have two locations: the flagship store in Harvard Square, and a large new store in the Prudential Center in Boston. For University Press Week we wanted to show some bookseller love, so we reached out to Rachel Cass, General Manager of the Harvard Book Store, to see what’s planned for their exciting new location